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視頻標簽：Advertising
所屬欄目：高中英語優質課視頻
視頻課題：北師大版必修四第11單元 unit 11 The Media Lesson 3 The Advertising Game北京市 - 昌平區
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北師大版必修四第11單元 unit 11 The Media Lesson 3 The Advertising Game北京市 - 昌平區
教學目標
At the end of this lesson , the students are supposed to be able to:
1. get a clear idea of the main idea of each paragraph and the detailed information in each paragraph;
2. summarize the main idea of the text and be clear of the development of ads;
3. pay attention to public advertisements and shoulder social responsibility.
2學情分析
1. 本班是普通班,大部分學生對英語學習都有一定的興趣,愿意參與教學活動。但是對英語學習有一定的畏難情緒,尤其是面對篇幅較長,詞匯量大的文章時。因此,在本課的學習中進行分段閱讀,降低閱讀難度,并就每類廣告給出實例,幫助學生理解課文,提高學生興趣。
2. 學生在第十單元已經學習并練習寫作過一篇文字廣告,對商業廣告的語言特點和目的已經有了一定的了解。課前也已經自學過本課的詞匯,這些有助于學生理解本篇課文,可以減輕一部分學生的畏難情緒。
3. 通過前3個模塊的學習,學生已經對整體閱讀和細節閱讀的閱讀策略有了一定的了解和掌握,但還需進一步練習和鞏固。
3重點難點
Important point: Students can understand the main idea of each paragraph and the detailed information in each paragraph.
Difficult point: Students can summarize the main idea of the whole passage.
4教學過程
4.1第一學時
4.1.1教學活動
活動1【導入】Watch an advertisement
Watch an advertisement and ask students "What have we seen?" to get into the topic quickly.
活動2【講授】Prediction
Read the title and predict the content of the passage. Help the students focus on the meaning of "game".
活動3【講授】Read for the main idea of each paragraph
Students read through the whole passage quicly to check the prediction and try to summarize the main idea of each paragraph. Let the students share how they get the main idea to make the students focus ont he first and last sentence of each paragraph.
Para. : visually attractive ads
Para. : ads with design and ideas
Para. : classic ads
Para. : public ads
Para. : ads of humor and unusual ideas
活動4【講授】Read for detail information
Students read the passage paragraph by pagraph to get the features,problems and solutions to each kind of advertisements by answering questions. The questions are given one by one to help the students dig into the text and there is an advertisement to help the students understand the features after reading each kind of advertisements.
1. Read para. 1 and answer the following questions.
a. What can we get from a classic ad?
b. What information is included in a classic ad?
c. How does the author support his idea?
2. Read para. 2 and answer the following questions.
a. What’s the problem with classic ads?
b. How to solve the problem?
3. Read para. 3 and answer the following questions.
a. Why are modern techniques of design not enough for ads to be noticed in modern cities?
b. How do the modern ads stand out in competition?
4. Read para.4 and answer the following questions.
a. Do the ideas linked with the products still work today? Why?
b. What ideas do today’s advertisers use to make you notice the products?
c. Are there some other ways to make an ad attractive?
5. Read para. 5 and answer the following questions.
a. What’s the aim of the public ads?
b. What are the differences between commercial ads and public ads?
c. Why do we need public ads?
活動5【講授】Summarize the main idea of the passage
Students summarize the main idea of the text.
活動6【活動】Disussion
1. Students dususs the author's purpose of writing this article.
2. Students reanalyze the meaning of "game" in the title.
活動7【練習】Fill in the summary
Students finish the summary of the text by filling in the blanks to review the content of the text, practice the key expressions as well as get prepared for the grammer learning.
活動8【作業】Homework
1. Look up the words: approach; consist of.
2. Write a short passage about the development of advertisments and list your opinions about advertising.
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