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視頻標簽：advertising
所屬欄目：高中英語優質課視頻
視頻課題：高中英語人教版選修九Book9 Unit 5 Inside advertising內蒙古省級優課
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精講多練 勤查善導 備則明細 節有所成 讓學生動起來 讓課堂活起來 讓效率高起來
課型 新授教學時間 2019年 7 月 5 日 課題
Keeping Advertisers Honest
總課時
1
第 1 課時
教學目標
學科核 心素養 ▪ 課程標 準解讀
1. To enable the students to know something about advertisements.
2. To get the students understand the passage and master some reading skills.
3.To get the students write a short advertisement .
知 識 重 難 點 重點
Enable students to know something about advertisement and master some reading skills
難點
Get students write a short advertisement.
教 學 輔 助
多媒體、 學歷案
Multimedia, PPT
教學用品 、用具
Blackboard, chalks
教學設計
教師活動 學生活動
教學方法 設計理念
精講多練 勤查善導 備則明細 節有所成
讓學生動起來 讓課堂活起來 讓效率高起來
Step1 observe the students
Step2 Lead in
Play a guessing game
Step3 Pre-reading
Let students enjoy some pictures about dishonest advertisements and enjoy a video
Step4 Reading 1.Skimming
2.Scanning:
Match each way with their function
Read the new words loudly
1. Students should guess the advertisements words 2. Students should answer the questions ①What is an advertisement?
②Where can we see an advertisement?
Students should enjoy the pictures,video and answer the question
Have you ever seen some advertisements that is dishonest?
Skim the passage and find out the ways to keep advertisers honest
4 advertising control ways
Match each way with their functions
a. a correct complaint can make the company stop using the offending ad.
b. is also responsible for checking the product before buying.
c. can prevent advertisers doing the wrong thing.
d. make rules that are called a code of ethics for everyone in the organization to follow.
1.The laws ____ 2. Advertising organization ____
3. Complaints organizations ____ 4. The consumer ____
鞏固單詞
調動學生積極性，讓學生初步了解什么是廣告
讓學生了解一些不誠實的廣告
讓學生快速瀏覽文章完成skimming 和scanning的習題并掌握一些閱讀技巧
精講多練 勤查善導 備則明細 節有所成
讓學生動起來 讓課堂活起來 讓效率高起來
3.Careful reading:
Have students read the passage carefully and then answer the questions
Step5 Post-reading:
Review the passage and fill
in the blanks
①Solution one --- the law
What is the function of advertising laws?
②Solution two --- advertising organizations Which is right about a code of ethics? ( ) A. They are rules for every advertiser to follow. B . Advertisers must not be untruthful or misleading .
C . Advertisers can say bad things about other people’s products .
D. If well-known people are used in advertisements , they can be dishonest .
③Solution three --- complains organizations Guess word meaning
“... Make the company stop using the offending advertisement.” The word “offending” is closest in meaning to _____ . ( )
A. unpleasant B. different
C. illegal D. fantastic
④Solution four --- the consumer
Why do consumers need to be educated about techniques used by advertisers ?
Organizations and individuals advertise because they want to persuade people ________ (behavior) in certain ways . However, not all advertisers are good or honest. We can protect ourselves from bad advertisements _______ fours ways. Firstly, many countries have laws that forbid ads ________ ( show) at inappropriate times or in ________ (suit) places. Secondly, advertising organization not only support and educate _______ members, but also make rules for everyone in the organization to follow. Thirdly, a consumer can give reasons to complaints organization to stop using the ________ (offend) ad. If his complaint is correct, the organization can make the company stop using ________ advertisement. Fourthly, Consumers need to be responsible about checking the products _______ (use) by advertisers, ______ is called “Buyer Beware”. Consumers are educated for checking the product before buying.
讓學生不僅掌握細讀的閱讀技能也能進一步理解文章
讓學生整體感知文章，對文章有個整體的理解
精講多練 勤查善導 備則明細 節有所成
讓學生動起來 讓課堂活起來 讓效率高起來
Step6 Group work
Step7 Feedback
Step 8 Homework
Design a simple advertisement with your group
partner about your drink and then present it. If
possible, you can give it a brand name.
Is there anything that you cannot understand? Please write them down.
Nowadays there are many advertisements aiming at old people who are easily to be cheated and most of them are dishonest .What should we do to stop old people from being cheated. Suppose you are Li Hua and you are to submit your article to the school newspaper on this topic.
通過小組討論的形
式讓每組寫出一個
小廣告
讓學生總結所學內容，查缺補漏
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