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在線(xiàn)播放:Go for it 七上 Unit 7 How much are these clothes Section B2b Mr. Cool’s Clothes Store

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視頻標(biāo)簽：How much are,these clothe

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視頻課題：Go for it 七上 Unit 7 How much are these clothes Section B2b Mr. Cool’s Clothes Store

教學(xué)設(shè)計(jì)、課堂實(shí)錄及教案：Go for it 七上 Unit 7 How much are these clothes Section B2b Mr. Cool’s Clothes Store

Lesson Plan for Unit 7 B2b
Teaching material
   Go for it 七上  Unit 7 How much are these clothes?  Section B2b Mr. Cool’s Clothes Store    這篇文本為一則廣告，主要采用降價(jià)促銷(xiāo)這一營(yíng)銷(xiāo)策略來(lái)吸引顧客，文本結(jié)構(gòu)清晰，有招徠顧客的開(kāi)頭結(jié)尾，用提問(wèn)的方式來(lái)吸引讀者的注意，并且考慮到不同買(mǎi)者（女孩、男孩）的需求。因?yàn)楸締卧獓@不同衣物及買(mǎi)東西問(wèn)價(jià)格而展開(kāi)，該廣告只采用了降價(jià)這種促銷(xiāo)方式，其實(shí)結(jié)合實(shí)際生活，還有很多種其他方式，如送優(yōu)惠券，多買(mǎi)多送，包郵等，在為學(xué)生鋪墊寫(xiě)作時(shí)，可激活學(xué)生思維進(jìn)行討論，加入更多使廣告更加吸引消費(fèi)者的策略。
Students Analysis
  The students are in 7th Grade at Entel Foreign Language School. Most of them are active in class and they get easily involved in class when competing with other groups. They have already learned about different kinds of clothes and are able to ask and answer about prices. And they have learned many adjectives to describe things.
Lesson Objectives
By the end of the class, the students will
1) be able to use the following expressions by making an ad for a store:
  a ... store  at one’s great sale; at very good prices; for .../for ..., only, Come to...., Come and buy, Do you like..? Do you need...? dollar(s), yuan
2) understand the following topic related expressions by T’s presentation:   attract, attractive, strategy, big sale, 70% off, customer
3) know the following ways to write an attractive ad and be able to use them to write their own ads.
   a. Invite customers to the store at the beginning and the end     b. Use the selling strategy of big sale
   c. Ask questions to attract customers' attention     d. Think about different customers' needs
   e. Use more adjectives to describe the things in the store
   f. Use other selling strategies such as gifts, buy one get one free, and coupons
4) know some well-known sales promoting days(Thanksgiving Day, Boxing Day, Black Friday) in western countries by watching the video clip and practicing the target expression at a great sale. 5) be aware of the sales promoting strategies employed in ads and think critically from the customers’ perspective and then possibly make rational purchase decisions in their everyday life.
Lesson Outcome
   Ss work in groups to design an ad for their own store using the language and strategies learned in class.
Teaching key points:
 to summarize the language and strategies used in the text and then use them properly in
their own ad.
 to brainstorm other possible ways to make the ad more attractive and then use them
properly in their own ad.




                            執(zhí)教：杭州英特外國(guó)語(yǔ)學(xué)校駱婷

Teaching difficulties:
 To use the prepositions at, for correctly in the phrase of at one’s great sale, at very good
prices, they have... for...dollars, for girls, for boys.
Teaching Procedure
Activity 1: Watch a video clip from Good luck Charlie and answer the following Wh-questions. 1) What do they want to buy? Why do they have to wait in line on Thanksgiving Day?
The laptops are really cheap. People sell them for only 49 dollars. They are at terrific/very good prices.
2) Where can they buy the things?
Ss Compare another two photos: one store on big sale with lots of customers and another with no customers to elicit big sale, at a great sale  3) When can they buy things at a great sale?
Teacher leads Ss to discuss on the occasions when stores are on big sale and get to know some shopping festival home and abroad such as Double Eleven and Black Friday. 4) How do they know things are at a great sale? They read some ads.
5) Where can we see ads?
On TV, in the newspaper, on the Internet, on the street... So ads can be everywhere. 6) Why do people put ads everywhere? To attract more customers.
設(shè)計(jì)意圖：
由學(xué)生熟悉的《查莉成長(zhǎng)日記》視頻片段導(dǎo)入有利于活躍課堂氣氛，提高學(xué)生的興趣和參與的積極性。與此同時(shí)，通過(guò)觀看視頻內(nèi)容，可以激發(fā)學(xué)生對(duì)于購(gòu)物的圖式，回憶過(guò)往的購(gòu)物經(jīng)歷，與此同時(shí)教師呈現(xiàn)目標(biāo)語(yǔ)言，為之后的課堂聽(tīng)力、閱讀、討論以及寫(xiě)作做好鋪墊。
Activity 2: Listen, Read and Imitate.
1) Ss listen to the an ad and fill in the price tags.
2) Ss check the answers by asking their peers the questions“How much are their ...?”and ask the question as They have...for...dollars.
3) Ss read after the recording, mark the tone and imitate the tone, especially the stress.
設(shè)計(jì)意圖：
在聽(tīng)力過(guò)程中尋找具體價(jià)格有利于培養(yǎng)學(xué)生的聽(tīng)力能力；讓學(xué)生自己?jiǎn)枂?wèn)題，既是對(duì)之前學(xué)習(xí)內(nèi)容的鞏固，也有利于提高課堂學(xué)生的參與度；模仿課文的重音和語(yǔ)調(diào)有助于學(xué)生更好地體會(huì)廣告的亮點(diǎn)。
Activity 3: Compare the text with a simplified version with only the price information
Ss compare the two texts and look for the differences, and T summarizes the ways the writer uses to attract customers
  a. Invite customers to the store at the beginning and the end (Come and buy our clothes...Come to our store now!)
  b. Use the selling strategy of big sale (at great sale, at very good prices, only)
  c. Ask questions to attract customers' attention (Do you like...? Do you need..? How much are




                            執(zhí)教：杭州英特外國(guó)語(yǔ)學(xué)校駱婷
our...?)
  d. Think about different customers' needs (for boys, .../for girls,...) 設(shè)計(jì)意圖：
通過(guò)兩個(gè)廣告的對(duì)比，讓學(xué)生對(duì)奪人眼球的廣告和平淡的廣告有了整體印象，體會(huì)廣告的語(yǔ)言特點(diǎn)，再通過(guò)具體分析提煉出作者的寫(xiě)作策略，為下面的小組合作完成寫(xiě)作任務(wù)做好鋪墊。
Activity 4: Brainstorm other ways to make the ad even more attractive.   e.add words like Big Sale at before the title
  f. add some adjectives to describe the things in the store.   g.add other possible sales promoting strategies.  Buy one get one free./Buy one, get one half off.  Gifts
 Coupons   Free delivery  Free samples       ....
設(shè)計(jì)意圖：
通過(guò)頭腦風(fēng)暴的形式引導(dǎo)學(xué)生回憶生活中所見(jiàn)過(guò)的促銷(xiāo)方式，進(jìn)一步思考其他可以讓廣告更有吸引力的營(yíng)銷(xiāo)策略；同時(shí)，通過(guò)教師提問(wèn)引導(dǎo)，讓學(xué)生認(rèn)識(shí)到，他們可以將課文中的廣告語(yǔ)言變得更加吸引人。
Activity 5: Design an ad for one store.
  Make an ad for one store (stationery store, sports store, furniture store, book store...) and present it to the class. Ss can choose the things they want to sell and write the ad on shimo.im. After writing, Ss make use of the checklist to assess their peers’ work.   Checklist


設(shè)計(jì)意圖：
讓學(xué)生自主選擇售賣(mài)的商品，給學(xué)生更大的創(chuàng)造空間，同時(shí)也是對(duì)之前所學(xué)話(huà)題的回顧與復(fù)習(xí)。通過(guò)小組合作共同完成一則廣告可以培養(yǎng)學(xué)生的合作能力，并且檢測(cè)他們?cè)诒咎谜n中的所學(xué)，另外，為廣告插畫(huà)也能展現(xiàn)他們的藝術(shù)才能。寫(xiě)作過(guò)程在石墨文檔上完成，這是之前學(xué)生用過(guò)的寫(xiě)作交互平臺(tái)，操作上較為熟練，可實(shí)現(xiàn)課堂同步協(xié)作寫(xiě)作，便于即時(shí)呈現(xiàn)分享學(xué)生習(xí)作。也能實(shí)現(xiàn)插圖、評(píng)價(jià)等功能。通過(guò)同伴互評(píng)的方式提高學(xué)生的課堂參與度，強(qiáng)化本節(jié)課的所學(xué)所得。
1. Does your ad have an attractive title?
2. Does your ad have attractive pictures?
3. Do you invite customers at the beginning and the end?  4. Do you use big sale and other selling strategies?
5. Do you use questions to attract customers’ attention?
6. Do you think about different customers’ needs?
7. Do you use at least three adj.s to describe the things?
8. Is there any grammar mistake?




                            執(zhí)教：杭州英特外國(guó)語(yǔ)學(xué)校駱婷
Activity 6: Discuss on the purchase decision when seeing something on sale to think critically about sales. After discussion, T gives the advice “ Think twice before you buy.” 設(shè)計(jì)意圖：
之前設(shè)計(jì)廣告時(shí)，學(xué)生從賣(mài)家身份出發(fā)，但是實(shí)際上，生活中的大多數(shù)時(shí)候他們是買(mǎi)家，這步討論讓學(xué)生切換回他們自己的身份，批判性地看待促銷(xiāo)現(xiàn)象，引導(dǎo)他們理智思考自己的購(gòu)買(mǎi)抉擇。
Assignments: Oral:  Recite 2b  Written:
1.Individual work: Write an ad for your own store 2.Unit 7 Exercise book 2.
Blackboard Design

Reflection
通過(guò)最后學(xué)生完成的寫(xiě)作可以看出，他們能夠使用課堂所學(xué)的語(yǔ)言和策略完成一則吸引人的廣告，能夠使用目標(biāo)語(yǔ)言闡述降價(jià)促銷(xiāo)，整堂課學(xué)生的參與積極性高，參與度也較高。除了課堂教師所教授的內(nèi)容外，學(xué)生還能創(chuàng)新，如代言人的策略、加廣告標(biāo)語(yǔ)（slogan）等，如賣(mài)家具的這組結(jié)尾的廣告語(yǔ) “Remember, use Super Home, make better life”, 這點(diǎn)也讓我非常驚喜。本節(jié)課的遺憾在于，由于教學(xué)設(shè)計(jì)補(bǔ)充內(nèi)容較多，時(shí)間上比較緊，所以最后沒(méi)能在一節(jié)課中呈現(xiàn)所有組的寫(xiě)作，沒(méi)有時(shí)間討論學(xué)生自己創(chuàng)新的一些想法，也沒(méi)有時(shí)間去討論檢查學(xué)生寫(xiě)作中常出現(xiàn)的語(yǔ)言錯(cuò)誤，如Do you like basketball. 另外，在比較兩則廣告時(shí)，學(xué)生并沒(méi)有提及有圖無(wú)圖的差異，而我也忘了引導(dǎo)。其實(shí)這個(gè)差異還是比較直觀的，如果在那時(shí)候進(jìn)行討論，學(xué)生會(huì)對(duì)插圖能使廣告更加吸引人這個(gè)點(diǎn)印象更加深刻。此外，最后同伴互評(píng)時(shí)，學(xué)生的反應(yīng)還不夠快，檢查的時(shí)候節(jié)奏可以更快些，可以通過(guò)教師在板書(shū)上標(biāo)記已經(jīng)提及的點(diǎn)來(lái)加速檢查的過(guò)程。

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在線(xiàn)播放:Go for it 七上 Unit 7 How much are these clothes Section B2b Mr. Cool’s Clothes Store